Directed by Jo Ratcliffe and produced by Ryan Goodwin-Smith at Passion Pictures, it acts as a teaser for the brand’s first collection under new creative directors Humberto Leon and Carol Lim of Opening Ceremony. Bright, quirky and fun, it’s incredibly on-brand.
The music is by Rob Coudert, and animation by Rob Ward and Suzanne Deakin.
Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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Rachel Arthur - November 6, 2011 