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Kenzo teases new collection with animated video

I love this new animated video from Kenzo:


Directed by Jo Ratcliffe and produced by Ryan Goodwin-Smith at Passion Pictures, it acts as a teaser for the brand’s first collection under new creative directors Humberto Leon and Carol Lim of Opening Ceremony. Bright, quirky and fun, it’s incredibly on-brand.

The music is by Rob Coudert, and animation by Rob Ward and Suzanne Deakin.

It also appeared in The Business of Fashion’s recent Top 10 fashion films of the season.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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