Forever 21 has brought its hologram fashion show to the US following a tour through various cities in Europe.
The seven-minute digital event hit Los Angeles last week and New York (as the above video shows) yesterday. It features a series of holographic models walking on a “cosmic runway”, climbing invisible staircases that light up underfoot, and disappearing in a burst of stars.
“Our customers are very digitally savvy,” says Linda Chang, senior marketing manager for the retailer. “We love that, because it challenges us to meet them head on with a fashion experience that’s innovative, fun and progressive.”
The show will now travel to Hong Kong, Shanghai and Beijing.
Forever 21 previously made waves in digital, with its interactive billboard in Times Square.