Alberta Ferretti launches on Weibo in China

Alberta Ferretti has launched on popular Chinese micro blogging platform, Weibo, and in so doing joined other luxury fashion brands including Burberry, Chanel and Louis Vuitton who have realised the importance of local social media in China.
Referred to as a hyrbid between Twitter and Facebook, Weibo has in excess of 200m subscribers. Fans are able to follow the world of Alberta Ferretti and Philosophy di Alberta Ferretti with real time updates in Chinese. See the brand’s page here: www.weibo.com/albertaferretti
WGSN today published an incredibly detailed insight into China’s digital media landscape, referring to it as “dynamic, ever-changing and home to social media platforms unfamiliar to many outside the market”. The piece rounds up 10 of the most important ones to know. If you’re a subsriber, be sure to check it out: China’s social media landscape
Alberta Ferretti also launched its YouTube channel today: http://www.youtube.com/albertaferretti
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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