Behind-the-scenes on the new Versace for H&M TV spot


Check out the behind-the-scenes video for the forthcoming Versace for H&M TV campaign. In it, Donald Schneider, creative director for H&M, and Donatella Versace herself are both interviewed.

Meanwhile, models Lindsey Wixson and Daphne Groeneveld can be seen flying backwards down a flight of stairs, walking on an oversized hamster wheel, and climbing inside an enormous birdcage.

[The Cut]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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