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DKNY PR Girl revealed

Well what do you know, the infamous DKNY PR Girl has revealed herself: Aliza Licht, aka Donna Karan’s SVP of global communications.

DKNY PR Girl: Aliza Licht

A self-confessed Twitter and Tumblr-addict, Licht has built herself up to be one of the preeminent fashion stars in the digital space. It’ll be interesting to see how and if things change now the anonymous veil has been lifted.

Her “coming out” video below sees her talking about social media skills being a job requirement and demonstrates life dealing with the brand’s three shows during fashion week:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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