Target’s light show scoops WGSN Global Fashion Award

It’s been a crazy couple of weeks having dedicated the majority of my time to working on this:

So lots of posts to follow…

But in the meantime, while it’s not new, I thought I’d once again highlight Target’s Kaleidoscopic Fashion Spectacular from 2010, as it just won in the aforementioned awards’ Most Innovative Marketing Campaign category.  

Check it out below:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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