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Dior pulls together fashion and beauty with relaunched website

A great teaser video here for the all-new, which just launched today:


According to WWD, the revamped site unites Dior’s fashion and beauty offerings at one address in a bid to engage young consumers and reinforce the brand’s luxury orientation and couture roots.

“It’s like putting everything in one store. Today, we are more and more doing big stores because we really want people to experience our universe,” said Sidney Toledano, Dior’s president and CEO. “The only thing missing now is the smell.”

In terms of design, a particular highlight lies in the video section of the site, where more than 80 pieces of content are hosted in a circular slideshow (as pictured below) said to echo the entry rotunda of the brand’s flagship store on the Avenue Montaigne.

Dior is also planning to add a digital magazine, viewable on the web, iPhone and iPad later this year.

Read the full story over at WWD: Christian Dior upgrades world on the web

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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