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The Feeling talk Rosé (Unplugged at Abbey Road for Burberry Body)

 

Here’s the behind-the-scenes film of British band The Feeling discussing their recording of Rosé, the soundtrack to the new Burberry Body fragrance campaign starring Rosie Huntington-Whiteley.

A lovely tribute to “the fabric” of Abbey Road, it was posted last week ahead of the single’s release tomorrow, October 10, alongside its exclusive music video, also recorded at Abbey Road.

To give it its full title, Rosé Unplugged at Abbey Road for Burberry Body, is said to be the first official release of a single by a luxury brand. Burberry has partnered with Shazam, Youtube and Facebook to enable its connection with multiple global audiences.

“Music is a hugely important facet of the Burberry world and with the launch of Burberry Body we wanted to create an iconic soundtrack that reflects the sensuality and attitude of the fragrance. We worked with The Feeling, a band that I have long admired on a unique recording of Rosé at Abbey Road. This exclusive string version captures the mood and spirit of the Burberry Body campaign perfectly,” said chief creative officer Christopher Baliey.

Watch the full Burberry Body campaign film here, or listen to a full-length version of The Feeling’s Rosé, here. Below too is the behind-the-scenes of Rosie’s actual shoot with Mario Testino, released back in August:

 

You can also buy the single on iTunes, here.

 

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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