Loewe uses social media for exclusive insights ahead of SS12 #PFW show

Loewe is offering its Facebook and Twitter fans exclusive behind-the-scenes access on its journey to its spring/summer 2012 show in Paris on Saturday.

The “Diary of a Collection” campaign reveals daily sneak peeks including inspirations, fittings, craftsmen at work, headshots of the design team and more. There will also follow backstage prep including hair and make-up.

The images have been beautifully shot using Instagram. See all of them, here.