Categories
technology Uncategorized

French Connection trials Google Goggles in store windows

French Connection has become one of the first brands to experiment with Google’s visual search technology, Google Goggles, in a bid to provide shoppers with quick and easy access to video content from its UK store windows.

Users need only take a photograph of the high-street retailer’s posters with the app to access a host of videos created by the brand, including the autumn/winter 2011/12 campaign (as below), alongside additional exclusives.

The application is integrated with Google search on Android devices and the iPhone. It scans images and then matches them against a library of virtual images, pulling in all relevant search information.

“We are lucky as a brand as we make a lot of content, but sometimes we can’t afford to get it all out there. By snapping a window with your Android or iPhone you can be delivered content that is not only relevant and engaging but is actually quite cool as well,” said William Woodhams, director of marketing and PR at French Connection.

The scheme was launched on September 19, initially as a trial in the retailer’s Westfield Stratford City and Westfield London destinations.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.