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Vogue.co.uk enables photo alerts for SS12 shows

With Milan Fashion Week well under way, I wanted to draw attention to Vogue.co.uk’s new Photo Alert sending service.

Users are now able to sign up by email to the spring/summer 2012 shows they’re most interested in seeing to receive notification the moment the images are up.

The launch surrounds the website’s new “season pages”, which feature all of the upcoming shows in one place.

Designed to fill with content whatever size screen you have, the page scrolls alongside a fixed right hand column for advertisers. Entire past seasons are also available.

According to Peter Miller, head of product development & technology at Condé Nast Digital, moving forward, these pages will also contain beautiful editorial descriptions of the show and trend highlights from each season, as well as what was big in fashion news at the time.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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