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Harrods launches online mag

Harrods has launched a new web magazine called The Review to tie with the start of London Fashion Week today, with every page an interactive and shoppable experience.

The monthly fashion and beauty title aims to bring online shopping to life for readers, with exclusive editorial and video content.

There will be styling tips, interviews with top fashion designers, trend reportage, exclusive products and major launches, and a regular column from Harrods’ fashion and beauty director Marigay McKee.

Editor, Nicola Copping, said: “[The magazine] builds on our digital offering and gives our readers a treat. It allows us to convey our expertise and authority as one of the most respected retailers in the world. It also provides customers with a different way to shop.”

The launch forms part of Harrods.com’s wider digital strategy. A new mobile site will follow.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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