Harrods has launched a new web magazine called The Review to tie with the start of London Fashion Week today, with every page an interactive and shoppable experience.
The monthly fashion and beauty title aims to bring online shopping to life for readers, with exclusive editorial and video content.
There will be styling tips, interviews with top fashion designers, trend reportage, exclusive products and major launches, and a regular column from Harrods’ fashion and beauty director Marigay McKee.
Editor, Nicola Copping, said: “[The magazine] builds on our digital offering and gives our readers a treat. It allows us to convey our expertise and authority as one of the most respected retailers in the world. It also provides customers with a different way to shop.”
The launch forms part of Harrods.com’s wider digital strategy. A new mobile site will follow.