Twitter’s guide to #LFW

With London Fashion Week kicking off tomorrow, there are lots of exciting digital initiatives launching all over the capital. More detail to come, but first off, here is a how-to guide for following all the action on Twitter, created by the site’s all-new UK office in partnership with the British Fashion Council:

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Twitter is a great place to follow your interests. And if you’re interested in fashion now is the perfect time to check it out. With London Fashion Week coming up, UK designers and fashion industry influencers are taking to Twitter to talk about trends, share images, and bring you behind the scenes at the hottest catwalk shows. If you want to be a part of London Fashion Week but can’t be there in person – experience it live on Twitter.

Who to Follow

  • For up-to-the-minute news and live Tweets from catwalk shows, presentations and events, follow the official account of London Fashion Week @LondonFashionWk

Fab Photos

Twitter just launched its new Photo Galleries feature, which means you can see all of the pics that someone has posted on one page, in a gorgeous new layout. Try visiting the @burberry account and clicking “View All” where the images are posted. This is great way to see looks from your favorite designers as soon as they’re posted. Another great way to find pics is by searching #LFW and clicking on the images link.

Live from #LFW

  • Follow the action live and experience London Fashion Week even if you can’t be there in person
  • Search #LFW on Twitter to find all the Tweets and photos tagged with the London Fashion Week hashtag
  • Designers, reporters, and industry insiders will be using this hashtag to make it super easy for you to find out, in real time, what’s happen at the show