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Kurt Geiger pushes ‘Everything but the Dress’ with dedicated blog

UK footwear brand Kurt Geiger has launched a new blog to tie in with the launch of its debut accessories collection, Everything but the Dress.

Written through the eyes of a London-based girl called Scarlett, the blog will feature all-things relevant to an accessories-obsessive, including product highlights, events, exhibitions, and other “fashion musings”.

Kurt Geiger creative director Rebecca Farrar-Hockley said: “Scarlett is a true fashionista, someone who embodies the spirit of our brand and is completely fabulous in everything she wears and does. Yet the content will not be precious. We are excited by the journey and the chance to speak to Kurt Geiger’s global audience.”

The blog, which can be found both through KurtGeiger.com and on blogging platform NOWMANIFEST, will also welcome international guest bloggers with their own interpretations of Everything but the Dress later this month.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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