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Digital snippets: #NYFW, Vogue, Oscar de la Renta, Bergdorf Goodman, Ted Baker, Topman, Lyst

Some more great stories from around the web surrounding all things fashion and digital over the past week:


  • How fashion bloggers gain access to New York Fashion Week [Mashable]
  • Vogue collaborates with online luxury retailer Moda Operandi to offer SS12 designer collections straight off the runway [PR Newswire]
  • Oscar de la Renta launches community-driven Tumblr page ahead of #NYFW show [WWD]
  • Bergdorf Goodman invites footwear obsessives to share pics via Instagram for Shoes About Town campaign [5th/58th]
  • Topman enters Facebook-commerce with new storefront on fan page [Media Week]
  • Lyst launches Runway Tracking, enabling users to tag favourite items ready for notification as they hit store [Mashable]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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