Dior’s new J’Adore film integrates Hollywood stars of yesteryear

Post author By Rachel Arthur
Post date September 6, 2011
1 Comment on Dior’s new J’Adore film integrates Hollywood stars of yesteryear

I love the new ad for Dior’s J’Adore fragrance.

Starring long-time face Charlize Theron once more, it also features past legends of the Hollywood screen including Marilyn Monroe, Marlene Dietrich and Grace Kelly.

According to Brand Channel, footage of each was digitally integrated in the ad, which was directed by Jean-Jacques Annaud and filmed in the ‘Galerie des Glaces’ at the ‘Château de Versailles’.

Check it out here:

Fans can also see behind-the-scenes content on the brand’s Facebook page.

Tags beauty, campaign, Charlize Theron, digital, Dior, fashion, fragrance, Grace Kelly, Marilyn Monroe, Marlene Dietrich, video

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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1 reply on “Dior’s new J’Adore film integrates Hollywood stars of yesteryear”

[…] documentary is complemented by a 60-second spot narrated by J’Adore face, Charlize Theron. Released on TV in the US on Saturday, it has already received nearly five million views on […]

By Rachel Arthur

1 reply on “Dior’s new J’Adore film integrates Hollywood stars of yesteryear”

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