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Dior’s new J’Adore film integrates Hollywood stars of yesteryear

I love the new ad for Dior’s J’Adore fragrance.

Starring long-time face Charlize Theron once more, it also features past legends of the Hollywood screen including Marilyn Monroe, Marlene Dietrich and Grace Kelly.

According to Brand Channel, footage of each was digitally integrated in the ad, which was directed by Jean-Jacques Annaud and filmed in the ‘Galerie des Glaces’ at the ‘Château de Versailles’.

Check it out here:

 

Fans can also see behind-the-scenes content on the brand’s Facebook page.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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