Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Burberry focuses on Facebook to push new fragrance, commits over 60% of annual marketing budget to digital media [FT]
- Designers including Norma Kamali and Nicola Formichetti for Mugler turn to 3-D fashion shows [The New York Times]
- Ralph Lauren solo sponsoring NY Times iPad app for September with ads to provide only live video of fashion week show [AdAge]
- Olsen twins unveil debut StyleMint video with guest editor stylist Sara Moonves [The Cut]
- H&M launches e-commerce in US via Elle.com [WWD]
- Ralph Lauren Kids rolls out third RL Gang digital shoppable storybook [Daily Candy]
- Viral video: 100 years of East London fashion in 100 seconds for Westfield Stratford City mall opening (as above) [New Media Age]
- Facebook pulls daily deals service [Media Week]