Digital snippets: New Balance, Levi’s, David Yurman, Wrangler, Shiseido

Some more great stories from around the web surrounding all things fashion and digital this week:

 

  • New Balance’s augmented reality campaign (as above) invites New York runners to find virtual batons [Mashable]
  • Levi’s postpones UK portion of new Go Forth campaign following riots [AdAge]
  • David Yurman uses Foursquare to push Summer in the City collection [Luxury Daily]
  • Gilt Groupe unveils its men’s e-commerce site Park & Bond [Forbes], debuts with virtual fitting tool [Just-Style]
  • Shiseido launches e-commerce site in US market [PR Newswire]
  • Stores begin offering electronic versions of receipts [NY Times]
  • Luxury-goods investor Carmen Busquets invests in social networking design business Lookk.com [Telegraph.co.uk]

I’m now away for another 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!