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Uniqlo launches NYC Voices project in build up to Fifth Avenue store opening

I love how Uniqlo has got into the habit of running a fun and innovative digital initiative alongside each of its more significant launches.

In this instance, it’s the opening of its new flagship store on Fifth Avenue in New York, which comes with a campaign called NYC Voices; a “digital collage” of influential New Yorkers.

It profiles the likes of Tumblr founder, David Karp; principal dancer at the American Ballet Theatre, Paloma Herrera; and founder and editor-in-chief of Coolhunting.com, Josh Rubin. Each one has a personal story video, a series of Q&A boxes and links to their social profiles.

It was developed by Japanese studio Projector, who previously created the award-winning Uniqlock campaign for the brand.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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