Digital snippets: Prada, Gucci, Saks Fifth Avenue, Ray Ban, Levi’s, Gap, Hunter, ASOS

Rachel Arthur

Back in the office with a week’s worth of stories to catch up on surrounding all things fashion and digital. Here are some highlights:

 

  • Prada’s autumn/winter 2011/12 campaign video by Steven Meisel (as above) [The Cut]
  • Gucci’s new iPad app focuses on editorial [WWD]
  • Saks Fifth Avenue to launch own flash sales site [Forbes]
  • Ray Ban pushes new Flip Out sunglass line with kaleidoscope-themed integrated campaign [The Inspiration Room]
  • Levi’s leads denim brands in Facebook ‘likes’ [WWD]
  • Gap to release series of short documentary videos under “1969: L.A. and Beyond” heading [Associated Press]
  • British Vogue publishes DVD trend guide with September issue [Vogue.co.uk]
  • New York Magazine’s The Cut launches iPad app for fashion week [The Cut]