Digital snippets: Stella McCartney, Vogue’s Online Fashion Week, American Apparel, JC Penney

Some more great stories from around the web surrounding all things fashion and digital this week:

Stella McCartney's autumn/winter 2011/12 campaign

• Stella McCartney ups social activity with new website, second edition iPad app and ad campaign preview [WWD]

• UK Vogue to follow up Fashion’s Night In with Online Fashion Week this December [Vogue.co.uk]

• American Apparel to launch eBay store [Nasdaq]

• JC Penney introduces “Haul Nation” for teens to blog about fashion [Social Times]

• Project Runway fans vote for designers on Twitter [Mashable]

• Start-up Ave23.com looks to change fashion search engines with visual intelligence technology [WWD]

I’m now away for 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!