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Donna Karan launches ‘The Power of a Woman’ campaign short

 

Donna Karan has released a short film to accompany its autumn/winter 2011/12 ad campaign.

Directed by Inez & Vinnodh, it goes by the title of “The Power of a Woman”, and takes its inspiration from the brand’s 1992 campaign featuring model Rosemary McGrotha being sworn into office.

“It doesn’t take an ad campaign to make women feel powerful, but oftentimes how we dress plays a huge roll in how we feel,” wrote DKNY PR Girl on her blog. “For Fall 2011, Donna is once again inspired by a woman empowered. She’s powerful because she makes a difference. She’s powerful because she can be anything- a Senator, a Presidential candidate, a Mother.”

Isabeli Fontana stars.

See the complete video, here. And the print ads, here.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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