Donna Karan launches ‘The Power of a Woman’ campaign short

 

Donna Karan has released a short film to accompany its autumn/winter 2011/12 ad campaign.

Directed by Inez & Vinnodh, it goes by the title of “The Power of a Woman”, and takes its inspiration from the brand’s 1992 campaign featuring model Rosemary McGrotha being sworn into office.

“It doesn’t take an ad campaign to make women feel powerful, but oftentimes how we dress plays a huge roll in how we feel,” wrote DKNY PR Girl on her blog. “For Fall 2011, Donna is once again inspired by a woman empowered. She’s powerful because she makes a difference. She’s powerful because she can be anything- a Senator, a Presidential candidate, a Mother.”

Isabeli Fontana stars.

See the complete video, here. And the print ads, here.