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Lyst.com rolls out new features to up sharing and discovery rates

Fashion curation site Lyst has introduced a number of new features including comments and Verified Accounts.

There are also new widgets, such as a follow button and embeddable collection, profile or product tools for use across the web.

The move comes in a bid to increase sharing and discovery rates for users, fitting in with a wider strategy to make online shopping easier and more engaging.

“These new features are part of Lyst’s mission to improve the way people share and discover fashion online,” said CEO Chris Morton. “We’re excited by the early impact they are already having on sales and growth.”

Read more about Lyst, here: From fashion curation to faux shopping with Lyst

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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