digital snippets Uncategorized

Digital snippets: Alexander Wang, Balenciaga, J Brand, Lacoste, Tiffany & Co

Alexander Wang's autumn/winter 2011/12 campaign

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Alexander Wang projects new campaign video on New York buildings [Cut Blog]
  • Balenciaga launches official Twitter account [Twitter]
  • J Brand gets social with new website [WWD]
  • Lacoste ups digital presence with series of Facebook and celebrity initiatives [Brandchannel]
  • Tiffany launches What Makes Love True iPhone application [Luxury Daily]
  • Lucky magazine partners with ThisNext to personalise social shopping [Forbes]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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