Digital snippets: Alexander Wang, Balenciaga, J Brand, Lacoste, Tiffany & Co

Alexander Wang's autumn/winter 2011/12 campaign

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Alexander Wang projects new campaign video on New York buildings [Cut Blog]
  • Balenciaga launches official Twitter account [Twitter]
  • J Brand gets social with new website [WWD]
  • Lacoste ups digital presence with series of Facebook and celebrity initiatives [Brandchannel]
  • Tiffany launches What Makes Love True iPhone application [Luxury Daily]
  • Lucky magazine partners with ThisNext to personalise social shopping [Forbes]