GQ and Mr Porter collaborate on fashion manual iPhone app

The UK’s GQ magazine has launched a new iPhone app in partnership with designer e-commerce site Mr Porter, the men’s arm of Natalie Massanet’s Net-a-Porter.

The GQ Style Guide labels itself the essential men’s fashion manual, offering advice on “what to wear, how to wear it, and where to buy it”.

Daily updates cover everything from the best suits, shirts and shoes, to the latest trends from the catwalk shows.

There’s also an “Ask the Style Shrink” section, dedicated to answering fashion questions, and a “How to Dress” reference for specific events.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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