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Chanel’s ‘Evanescent Metamorphoses’ film

Chanel has released a new video for its autumn/winter 2011/12 pre-collection called Evanescent Metamorphoses.

Created by Karl Lagerfeld, the spot plays on gender ambiguity as model Kristina Salinovic’s androgynous looks become increasingly feminine through a dreamlike sequence of metamorphoses.

Check it out, here:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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