What makes people want to follow a brand?
Nice infographic from Get Satisfaction on why exactly consumers opt to follow brands online:
Hannah Reed - October 23, 2019
Whilst traditionally customization was seen as a luxury feature, the democratization of fashion has led to many high street retailers offering the service as another way to engage consumers.
Hannah Reed - September 24, 2019
If there’s one social media platform buzzing right now, it’s TikTok. Brands are jumping on it as a result to push products, increase engagement and drive loyalty among younger consumers.
Camilla Rydzek - December 19, 2018
Today’s consumers are increasingly spoilt by choice, meaning brands have to work harder than ever to earn any level of loyalty. That hasn’t stopped many from trying however.
Bia Bezamat - March 8, 2018
Brands and retailers are celebrating and empowering women in multiple ways, from product to advertising, this International Women’s Day.
Rachel Arthur - February 8, 2018
There’s little point in looking at all of the innovation surrounding e-commerce today, if you don’t first have the basics in place, Paolo Mascio of Yoox Net-a-Porter Group, explains on TheCurrent Innovators podcast.
The Current Daily - September 1, 2016
Brands should take note of how the beauty industry uses the power of digital and all its tools to enhance the customer experience, says Bia Bezamat of GDR Creative Intelligence.
Rachel Arthur - June 3, 2016
Popsugar has found a way to make Snapchat shoppable, introducing a companion app that enables brands and bloggers to create emoji-based links, allowing users to then screenshot what they want to buy.
Rachel Arthur - June 2, 2016
To save you having to trawl through the 200+ slides from Mary Meeker’s 2016 Internet Trends report, here are a handful of need-to-know insights for those in the fashion and retail space:
Rachel Arthur - May 13, 2015
How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie), to the creative (how to draw), from style (how to curl your hair with a hair straightener) to cuisine (how to make a cake), are growing 70% year over year,…