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The making-of Gucci’s pre-fall campaign

Another behind-the-scenes video, this time from Gucci’s pre-fall ad campaign, featuring Lenz Von Johnston and Sigrid Agren:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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