e-commerce Uncategorized

Roger Vivier ups digital presence across multi-platforms

Roger Vivier has amped up its digital activity with the relaunch of its website, new iPhone app and soon to follow e-boutique.

The Parisian shoe and accessory brand’s restyled site comes accompanied with the motto, “chic in just one click”. It sees an animated silhouette leading the viewer from one section of the page to the next, with such content available as regular news from the brand and updates on new bag and shoe models.

The iPhone app maintains a similar playful style, condensing the website’s essentials into the mobile space. New collections are available as videos, while the inbuilt GPS locates nearest boutiques.

“Ines’ little diary”, meanwhile, is a guide to the most exclusive addresses in Paris, selected by brand ambassador Ines de la Fressange

There’s also a game called Miss X. Inspired by classic arcade styles, it sees a little bag navigating a maze by catching small crosses and Roger Vivier buckles without being eaten by scissors.

Both the app and the website are available in French, English and Chinese.

The new e-boutique, Vivier de Vivier, meanwhile, will launch with exclusive access to select designs from the brand since Bruno Frisoni took over its reins in 2004. It opens in September, 2011.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.