Roberto Cavalli campaign: behind-the-scenes

Roberto Cavalli has released a behind-the-scenes video of its autumn/winter 2011/12 campaign starring Natasha Poly, Karen Elson and Mariacarla Boscono.

Shot by Mert Alas and Marcus Piggot in Black Park near London, the campaign was inspired by nature and encompasses a somewhat mystical feel.

“I think it’s very haunting and bewitching. There’s a definite mystery and fantasy about the campaign,” says Elson in the film. “The mood of it is very poetic, in a spooky sense. It’s beautiful.”

Creative director, Eva Cavalli also features.

The soundtrack to the video also features the models’ voices, and was mixed exclusively by DJ Nick Corline.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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