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Tommy Hilfiger unveils iPad fit guide

Tommy Hilfiger has launched its first iPad app based around the idea of helping fans find a better fit in classic sportswear chinos and denim across six styles for men, and five for women.

According to Brandchannel, the app uses video imaging to demonstrate fit and movement in 360-degree views. Styling suggestions and specifics such as rise and leg cut accompany.

“The iPad Fit Guide visually communicates the brand’s signature fits and styles,” said Avery Baker, executive vice president of global marketing and communications at Tommy Hilfiger, New York. “With the iPad’s larger screen we are able to give consumers a 360-degree view of the clothing to compare movement, silhouettes, and design details.”

The app comes in four languages: English, French, Spanish, and Dutch. It will expand in autumn to include the full Hilfiger Denim collection.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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