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Benetton’s new global blog

Thanks to WGSN’s homebuildlife (HBL) for flagging up this new site from Benetton in its ‘blog of the week’ feature today.

United Blogs of Benetton, which launched in June, plays host to content fed in from established bloggers from nine countries around the world. Between them they cover such subjects as fashion, technology, culture, and youth.

HBL says it loves:the breadth of coverage combined with the informal, chatty tone of voice. At its best, the blog feels like a catch-up with an informed, international group of friends.” Lovely.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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