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Mulberry returns to innovative film techniques for new campaign short

The Fantastic Mr Fox-themed autumn/winter 2011/12 collection from Mulberry has found expression through a new video based on shots taken by Tim Walker.

The spot follows in the footsteps of the brand’s spring campaign, which used a variety of CGI techniques to make the stills come alive.

Starring models Tatiana Cotliar and Julia Saner alongside oversized owls, birds and foxes in an English manor house, this latest film is said to take inspiration from Walker’ distinctive style, which “plays with proportion to blur the edges of reality”.

Blue screen technology and a 3D tracking process sees components overlaid, turning the autumn/winter shoot into a clever moving image that fulfills its aim of “taking the viewer on a magical journey into [a] darkly beautiful new season”.

Ronnie Cooke Newhouse and Stephen Wolstenholme of House and Holme, worked on the creative direction once again, alongside director Luke Losey and cinematographer Serge Teulon. The visual effects were done by film company Framestore.

The film is set to the soundtrack of Animal by Miike Snow.

It can be seen on Mulberry.com, where other videos including of the show and its after party are also hosted.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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