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adidas SLVR’s new campaign video

adidas SLVR has launched a ‘mood film’ to accompany its autumn/winter 2011/12 ad campaign.

Shot by Willy Vanderperre and styled by Jay Massacret, it stars models Anouck Lepère and Alexander Beck.

The campaign will make its debut in August in international print and online fashion media. It is based on the collection inspiration of space travel, and explores the idea of a futuristic vision combining both technology and luxury.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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