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Robbie Williams releases video shorts for new fashion line

British pop star Robbie Williams has narrated three fashion films to accompany the launch of his clothing line, Farrell.

In the first, he explains how his grandfather, Jack Farrell (the inspiration behind the brand), ensured he had a strong masculine role model growing up.

It sees celebrity hair stylist, Oliver Woods and stylist, Marcus Love, sporting items from the new collection, and was directed by Charlie Joe.

The collection launches in September. The second two films will be released in August.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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