British pop star Robbie Williams has narrated three fashion films to accompany the launch of his clothing line, Farrell.

In the first, he explains how his grandfather, Jack Farrell (the inspiration behind the brand), ensured he had a strong masculine role model growing up.

It sees celebrity hair stylist, Oliver Woods and stylist, Marcus Love, sporting items from the new collection, and was directed by Charlie Joe.

The collection launches in September. The second two films will be released in August.