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DKNY PR Girl joins Tumblr

DKNY is the latest in a line of fashion brands to join blogging platform Tumblr.

From the voice of the award-winning @DKNY PR Girl Twitter feed, the blog is said to be about “what’s current and her stream of consciousness”.

As the strapline reads, it’s for “when 140 characters aren’t enough”.

“I’m your well-placed fashion source bringing you behind-the-scenes scoop from inside Donna Karan New York and DKNY and my life as a PR Girl living in NYC,” explains the bio. “Go ahead, take a chance and RSS me (that means kiss me in Digital),” she adds in her first post.

Included is a quirky to do list, which links in a personalised manner to each of the DKNY branded assets, including the Facebook page and e-commerce websites. There is also an embedded Twitter widget, and link to download the Donna Karan and DKNY apps.

Read more about fashion brands flocking to Tumblr, here.

And keep an eye out for more about Tumblr’s relationship with the fashion industry over the next couple of weeks when I find time to post about my interview with the site’s fashion director Rich Tong.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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