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Boutiques.com traffic plummets, Google going out of fashion?

I was wondering why there hadn’t been much talk around Google’s Boutiques.com since its launch late late year – turns out traffic has dropped by an enormous 94%.

According to Google AdPlanner via Signature9, the site had 2.6m visitors per month in January, but in April, that figure fell to 170,000.

Furthermore, those stats compare with competitor ShopStyle‘s 3.8m and 3.9m respectively.

Some interesting thoughts on what went wrong, here.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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