Rachel ArthurI’m back from an incredible trip to Internet Week New York (more posts from that to follow), and just catching up on reading from last week. Here are some of the great stories surrounding all things fashion and digital I found:
- Diesel integrates Facebook sharing with real-life shopping through in store “likes” (see video) [Digital Buzz]
- Louis Vuitton partners with Chinese checkin service Jiepang [Mashable]
- Net-a-Porter releases blog power list [Net-a-Porter magazine]
- John Varvatos promotes new album from rock group Urge Overkill through social media sites [Luxury Daily]
- L2 releases Prestige 100: Facebook IQ study [L2 Think Tank]
In case you missed it, there were also some interesting thoughts surrounding Burberry’s placement as “average” in said L2 study. These pieces are worth reading:
- Vanessa Friedman: Burberry’s web-wizardry a disappearing spell? [FT Material World]
- Is Burberry’s digital prowess really waning? [The Business of Fashion]
- Comment from Burberry [FT Material World]