Digital snippets: Diesel, Louis Vuitton, Net-a-Porter, L2 Prestige 100 Facebook IQ
I’m back from an incredible trip to Internet Week New York (more posts from that to follow), and just catching up on reading from last week. Here are some of the great stories surrounding all things fashion and digital I found:
Diesel integrates Facebook sharing with real-life shopping through in store “likes” (see video) [Digital Buzz]
Louis Vuitton partners with Chinese checkin service Jiepang [Mashable]
John Varvatos promotes new album from rock group Urge Overkill through social media sites [Luxury Daily]
L2 releases Prestige 100: Facebook IQ study [L2 Think Tank]
In case you missed it, there were also some interesting thoughts surrounding Burberry’s placement as “average” in said L2 study. These pieces are worth reading:
Vanessa Friedman: Burberry’s web-wizardry a disappearing spell? [FT Material World]
Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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Rachel Arthur - June 13, 2011 