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Behind-the-scenes at Olsen twins’ StyleMint

The launch of Mary-Kate and Ashley Olsen’s new e-commerce site StyleMint is proving ever closer with the unveiling of a behind-the-scenes video from its first photoshoot in Brooklyn.

Watch it here:

And read more about the social strategy at camp Olsen, here.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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