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Digital Archaeology at #IWNY

The guys over at Story Worldwide have put together the most incredible exhibition dedicated to the history of the internet.

Digital Archaeology, as it’s called, is central to Internet Week New York this week, which I’m in town for especially. Dating from 1991, it brings together some of the most significant sites from each year since, displaying them on the original computers they were created on.

From Tim Berners-Lee’s “The Project” to games such as Noodle Box and a film portal for Requiem for a Dream.

There were a nice couple of fashion examples thrown in as well including Barneys.com from 2000. Using Flash 4.0, it featured full-bleed images, parallax movement and floating palettes.

Agent Provocateur’s site from 2007 meanwhile starred actress Maggie Gyllenhaal. A content-rich experience, it was based on the trashy novel and created in Flash 8. It was also one of a number of sites Story Worldwide worked on for the brand between 2004 and 2007, which were referred to by Vogue as the “sexiest sites on the web”.

Check out some of the Instagr.am pictures I took below:

Digital Archaeology from 1991 - 2011
Apple Macs at Digital Archaeology
Barneys.com at Digital Archaeology
Agent Provocateur at Digital Archaeology

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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