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Kaboodle to crowdsource runway show

Social shopping platform Kaboodle is teaming up with Bloomingdale’s to celebrate its fifth anniversary and relaunched site as part of Internet Week New York tonight.

The Fab at Five Fête and Fashion Show will fuse fashion and technology with a crowdsourced catwalk event that sees looks inspired by moodboards from Kaboodle’s community members.

Participating models are from across the NY fashion and tech scenes too, including the likes of Grace Gold of AOL StyleList, Meghan Peters and Brian Hernandez from Mashable, and Valerie Nome of OK! Magazine.

UPDATE, June 8: the redesigned site aims to focus on greater social integration.  As well as being more user-friendly, it has added new features such as a ‘Style Friend Finder’, which suggests other like-minded people a user should follow based on what they click on.

Its new ‘Trend-o-Meter’ meanwhile, highlights what’s popular on the site in real time, ranking products, brands and people based on activity happening across the service.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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