Digital snippets: The Outnet, Tiffany & Co, Coca-Cola, My-Wardrobe, #IWNY

Tiffany & Co’s Love is Everywhere

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Net-a-Porter’s designer discount site The Outnet launches iPhone app [WWD]
  • Tiffany & Co releases multimedia microsite inviting users to tag ‘Love is Everywhere’ map with most romantic memories [Mashable]
  • Coca-Cola teams with Yahoo for digital fashion channel ‘Style it Light’ [Brand Republic]
  • Outdoor clothing brand Merrell launches website to create world’s largest ever panoramic picture [Contagious]
  • E-commerce sites turn to stylists to cash in on consumer desire for Hollywood experience [WSJ]
  • Online retailer My-Wardrobe sees sales soar 96% [Drapers]

Meanwhile, next week looks set to be another exciting one – I’m off to Internet Week New York, attending events including the CM Summit, the IAB Innovation Days, Realtime NY11, OMMA Social and more.

There are also some fun fashion inserts including talks from Sarah Bernard of The Thread on Yahoo! Shine, and a crowdsourced runway show to celebrate the 5th Anniversary and relaunch of social shopping site Kaboodle.com.

I’ll post all things relevant as often as I can.