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Barneys.com launches international shipping

Luxury US department store Barneys New York has expanded its e-commerce offering to 90 countries.

The launch is in partnership with FiftyOne Global Ecommerce, the recognised market leader in international e-commerce. Shipping will span from the UK to Australia, South Korea, China and more.

“Barneys has always been a destination for International tourists and it is a natural step to offer our web services to the rest of the world. Barneys has incredible global brand recognition, but we could only service here in the US. International shipping has fundamentally changed that reach,” says Daniella Vitale, chief merchant and executive vice president at the retailer.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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