Fabergé to launch art journal iPad app

Nijinsky and the Diamonds, Mir Fabergé

Luxury jewellery house Fabergé is set to launch an iPad app in the form of an art journal centred around its world past and present.

‘Mir Fabergé’, as it’s called, is inspired by Mir Iskusstva, an art journal and movement founded by Sergei Diaghilev of the Ballet Russes at the turn of the 20th century.

Key to Russia’s Silver Age, it “sought a reinvigoration and synthesis of the arts, be it literature, music, art or poetry”, read the notes. Influences were found too from artistic friends including Leon Bakst and Coco Chanel, while content spanned from noble to peasant culture.

Now, the Mir Fabergé app, which launches on June 16, likewise brings together a wide variety of artists, following in the footsteps of founder Peter Carl Fabergé’s vision.

His great-granddaughter, Tatiana Fabergé, said: “My great grandfather believed in working with people from all the creative fields – from designers and goldsmiths to artists (including miniaturists), from engravers to enamellers to stonecutters and sculptors. His creations would not have been possible without such a philosophy. All of the world of art both inspired and influenced his creative vision.”

Included are photographers, directors, film makers, actors, dancers, artists, illustrators, composers, writers, costume designers and Fabergé experts.

Between them they have created six stories about the brand, its legacy, its infamous eggs, its founder and his clients such as ballet legend Vaslav Nijinsky.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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