Shanghai Tang upgrades China city app

Chinese luxury brand Shanghai Tang has updated its bilingual City Chic application for spring/summer.

The revision features an increased number of must-sees in Beijing and Shanghai including restaurants, hotels, cultural hot spots and shops complete with exclusive offers, location information, images and taxi cards (if you’ve been to China you’ll know how essential these are).

The app, which is compatible with both the iPhone and iPad, is also among the first in China to offer a wish list function, through which users are able to not only order pieces from the spring line but request a store to hold something for them, order a home delivery, or share items with their friends.

There is also a new mini game and news on the latest collections.

The original app was launched in April 2010. Users will continue to have access to The Shanghai Tang Lounge Collection sampler where they can enjoy music from the brand’s own album.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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