How the recession changed the luxury-advertising landscape

“The recession was the best thing that ever happened to the fashion industry. A lot of what was going on before the recession felt very formulaic… [It] was a great opportunity to get a bit more aggressive and dip your toe into digital or something nontraditional,” Richard Christiansen, founder-creative director of Chandelier Creative.

As quoted in a piece by Advertising Age looking at how boutique agencies are helping make high-end brands more approachable through digital. A month old, but well worth a read.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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