Timberland is running a GPS-enabled treasure hunt to push its new Earthkeeper footwear range across Europe.
The ‘Trail of Heroes’ campaign is open until June in Berlin, Brussels, London, Madrid, Milan and Paris.
It encourages participants to find hidden treasure (prizes such as clothing from the brand and a trip to Iceland) off the back of coordinates sent to their GPS device.
Geocaching.com/trailofheroes is a campaign site created by brand experience specialists BEcause and Groundspeak, reports Campaign.
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