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Topshop launches reviews

Topshop has added a review function to its product pages, enabling consumers to say what they think about each and every item.

“We want to know what you think!” says the promo email. “Whether you love your latest pieces or think there’s something we could improve on, write a review to tell us and others all about it.”

Such a straightforward add-on, but one that could make an enormous difference to purchase decisions. Knowing that an item fits in a certain way or that the fabric is of a certain quality from someone else who has bought it makes perfect sense in this increasingly social world.

Admittedly it makes Topshop all that much more transparent, a tough, but therefore quite respected decision, no? Win win all-round I say.

The retailer is also offering a prize draw for those that get involved, with nine goodie bags worth £180 up for grabs.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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