Speedo community site calls for swim stories

Speedo is encouraging swimmers across Europe to share their stories via a new community site.

Part of its Unforgettable Swims campaign created by ad agency Iris, the site calls for videos and photos of consumers’ most memorable swimming moments.

Sean Hastings, VP of product and marketing at Speedo International, said the aim was to drive individuals’ emotional engagement with the sportswear brand, reports New Media Age.

Community members are also able to browse and comment on other people’s stories, as well as integrate with Facebook and Twitter and redirect to Speedo’s ecommerce site.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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