Speedo is encouraging swimmers across Europe to share their stories via a new community site.

Part of its Unforgettable Swims campaign created by ad agency Iris, the site calls for videos and photos of consumers’ most memorable swimming moments.

Sean Hastings, VP of product and marketing at Speedo International, said the aim was to drive individuals’ emotional engagement with the sportswear brand, reports New Media Age.

Community members are also able to browse and comment on other people’s stories, as well as integrate with Facebook and Twitter and redirect to Speedo’s ecommerce site.