Topshop Russia intros Kinect technology for virtual fitting room experience

Microsoft’s Xbox Kinect technology is making waves in retail. Hot on the heels of its integration in Nordstrom’s windows, comes news of it being used in the fitting rooms of Topshop Russia.

The motion sensor system, developed by augmented reality company AR Door, means anyone is able to try on clothes by waving their hand, reports Emma Barnett at The Telegraph.

Using image recognition technology, the virtual clothes then pin themselves on an image of the user.